Marketing

Field
Subfield
Domain
OpenAlex	C162853370

Smeal faculty

• J. Andrew Petersen - score 10.4
• Gary L. Lilien - score 8.3
• Arvind Rangaswamy - score 5.0
• Stefan Wuyts - score 4.8
• Ralph A. Oliva - score 3.0
• Aydin Alptekinoglu - score 2.3
• Karen Page Winterich - score 2.1
• Courtney Szocs - score 2.0
• Wenpin Tsai - score 1.9
• Brett Christenson - score 1.8
• Hans Baumgartner - score 1.8
• Sara Loughran Dommer - score 1.6
• Robert A. Novack - score 1.4
• Meg G. Meloy - score 1.1
• Marvin E. Goldberg - score 1.1
• Suresh Muthulingam - score 1.0
• Keran Zhao - score 1.0
• Evelyn A. Thomchick - score 0.9
• Albert A. Vicere - score 0.8
• Alan J. Stenger - score 0.8
• Johanna H. Slot - score 0.8
• Yuting Yuan - score 0.8
• Saurabh Bansal - score 0.8
• Wael Jabr - score 0.6
• Terry P. Harrison - score 0.5
• Jing Tian - score 0.5
• Yeonjoo Lee - score 0.5
• Vilmos F. Misangyi - score 0.5
• Sotires Pagiavlas - score 0.5
• Brent B. Moritz - score 0.5

Papers

• The Impact of New Media on Customer Relationships (2010) - cites 1395
• INSTITUTIONAL ENTREPRENEURSHIP IN THE SPONSORSHIP OF COMMON TECHNOLOGICAL STANDARDS: THE CASE OF SUN MICROSYSTEMS AND JAVA. (2002) - cites 1100
• Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017) - cites 1005
• SPEED, STEALTH, AND SELECTIVE ATTACK: HOW SMALL FIRMS DIFFER FROM LARGE FIRMS IN COMPETITIVE BEHAVIOR. (1995) - cites 986
• Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000) - cites 976
• A multi-stage model of word-of-mouth influence through viral marketing (2008) - cites 896
• <i>Medical Innovation</i> Revisited: Social Contagion versus Marketing Effort (2001) - cites 640
• Technological Opportunism and Radical Technology Adoption: An Application to E-Business (2002) - cites 625
• The Efficiency of Incomplete Contracts: An Empirical Analysis of Air Force Engine Procurement (1993) - cites 579
• The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003) - cites 504
• Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems (2006) - cites 504
• On the use of structural equation models for marketing modeling (2000) - cites 446
• Opportunities and challenges in multichannel marketing: An introduction to the special issue (2005) - cites 421
• The B2B Knowledge Gap (2016) - cites 367
• Outside directors' industry‐specific experience and firms' liability of newness (2008) - cites 344
• Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses (2002) - cites 325
• Marketing Decision Making: A Model Building Approach (1984) - cites 294
• The Role of Marketing in Digital Business Platforms (2020) - cites 293
• Social Networks and Marketing (2007) - cites 281
• The Purchasing of Full-Service Contracts: (2001) - cites 270
• Turning adversity into advantage: Does proactive marketing during a recession pay off? (2005) - cites 264
• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 248
• The Reverse Supply Chain (2002) - cites 224
• Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2000) - cites 211
• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 210
• Performance implications of deploying marketing analytics (2012) - cites 199
• Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019) - cites 193
• Vertical Marketing Systems for Complex Products: A Triadic Perspective (2004) - cites 192
• New Industrial Product Performance: The Effects of Market Characteristics and Strategy* (1985) - cites 180
• Seeing Through the Eyes of a Rival: Competitor Acumen Based on Rival-Centric Perceptions (2011) - cites 177