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OpenAlex concept - C162853370
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OpenAlex
C162853370
Smeal faculty
J. Andrew Petersen
- score 10.4
Gary L. Lilien
- score 8.3
Arvind Rangaswamy
- score 5.0
Stefan Wuyts
- score 4.8
Ralph A. Oliva
- score 3.0
Aydin Alptekinoglu
- score 2.3
Karen Page Winterich
- score 2.1
Courtney Szocs
- score 2.0
Wenpin Tsai
- score 1.9
Brett Christenson
- score 1.8
Hans Baumgartner
- score 1.8
Sara Loughran Dommer
- score 1.6
Robert A. Novack
- score 1.4
Meg G. Meloy
- score 1.1
Marvin E. Goldberg
- score 1.1
Suresh Muthulingam
- score 1.0
Keran Zhao
- score 1.0
Evelyn A. Thomchick
- score 0.9
Albert A. Vicere
- score 0.8
Alan J. Stenger
- score 0.8
Johanna H. Slot
- score 0.8
Yuting Yuan
- score 0.8
Saurabh Bansal
- score 0.8
Wael Jabr
- score 0.6
Terry P. Harrison
- score 0.5
Jing Tian
- score 0.5
Yeonjoo Lee
- score 0.5
Vilmos F. Misangyi
- score 0.5
Sotires Pagiavlas
- score 0.5
Brent B. Moritz
- score 0.5
Papers
The Impact of New Media on Customer Relationships
(2010)
- cites 1395
INSTITUTIONAL ENTREPRENEURSHIP IN THE SPONSORSHIP OF COMMON TECHNOLOGICAL STANDARDS: THE CASE OF SUN MICROSYSTEMS AND JAVA.
(2002)
- cites 1100
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
(2017)
- cites 1005
SPEED, STEALTH, AND SELECTIVE ATTACK: HOW SMALL FIRMS DIFFER FROM LARGE FIRMS IN COMPETITIVE BEHAVIOR.
(1995)
- cites 986
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes
(2000)
- cites 976
A multi-stage model of word-of-mouth influence through viral marketing
(2008)
- cites 896
<i>Medical Innovation</i> Revisited: Social Contagion versus Marketing Effort
(2001)
- cites 640
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
(2002)
- cites 625
The Efficiency of Incomplete Contracts: An Empirical Analysis of Air Force Engine Procurement
(1993)
- cites 579
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time
(2003)
- cites 504
Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems
(2006)
- cites 504
On the use of structural equation models for marketing modeling
(2000)
- cites 446
Opportunities and challenges in multichannel marketing: An introduction to the special issue
(2005)
- cites 421
The B2B Knowledge Gap
(2016)
- cites 367
Outside directors' industry‐specific experience and firms' liability of newness
(2008)
- cites 344
Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses
(2002)
- cites 325
Marketing Decision Making: A Model Building Approach
(1984)
- cites 294
The Role of Marketing in Digital Business Platforms
(2020)
- cites 293
Social Networks and Marketing
(2007)
- cites 281
The Purchasing of Full-Service Contracts:
(2001)
- cites 270
Turning adversity into advantage: Does proactive marketing during a recession pay off?
(2005)
- cites 264
Are Product Returns a Necessary Evil? Antecedents and Consequences
(2009)
- cites 248
The Reverse Supply Chain
(2002)
- cites 224
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
(2000)
- cites 211
Are Product Returns a Necessary Evil? Antecedents and Consequences
(2009)
- cites 210
Performance implications of deploying marketing analytics
(2012)
- cites 199
Knowing What It Makes: How Product Transformation Salience Increases Recycling
(2019)
- cites 193
Vertical Marketing Systems for Complex Products: A Triadic Perspective
(2004)
- cites 192
New Industrial Product Performance: The Effects of Market Characteristics and Strategy*
(1985)
- cites 180
Seeing Through the Eyes of a Rival: Competitor Acumen Based on Rival-Centric Perceptions
(2011)
- cites 177