SMEAL WIKI

A multi-stage model of word-of-mouth influence through viral marketing

Arnaud De Bruyn, Gary L. Lilien
Year2008
VenueInternational Journal of Research in Marketing
Typearticle
Citations896
DOI10.1016/j.ijresmar.2008.03.004
OpenAlexW2139599676

Topics

Digital Marketing and Social MediaViral marketingWord of mouthInterpersonal influenceProcess (computing)Marketing