Gary L. Lilien

Department	Marketing
Position	Emeritus
PSU profile	https://directory.smeal.psu.edu/g5l
OpenAlex	A5038616339
Works (OpenAlex)	256
Citations	13121
h-index	58
Match confidence	high

Top works

• Performance Assessment of the Lead User Idea-Generation Process for New Product Development (2002) - Management Science - cites: 999
• A multi-stage model of word-of-mouth influence through viral marketing (2008) - International Journal of Research in Marketing - cites: 896
• <i>Medical Innovation</i> Revisited: Social Contagion versus Marketing Effort (2001) - American Journal of Sociology - cites: 640
• Technological Opportunism and Radical Technology Adoption: An Application to E-Business (2002) - Journal of Marketing - cites: 625
• Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems (2006) - Management Science - cites: 504
• The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products (1990) - Management Science - cites: 408
• The B2B Knowledge Gap (2016) - International Journal of Research in Marketing - cites: 367
• Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses (2002) - Journal of Marketing Research - cites: 325
• Marketing Decision Making: A Model Building Approach (1984) - Journal of Marketing Research - cites: 294
• Turning adversity into advantage: Does proactive marketing during a recession pay off? (2005) - International Journal of Research in Marketing - cites: 264
• First in, First out? The Effects of Network Externalities on Pioneer Survival (2003) - Journal of Marketing - cites: 250
• Should Firms Spend More on Research and Development and Advertising during Recessions? (2011) - Journal of Marketing - cites: 236
• Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models (1997) - Marketing Science - cites: 213
• Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2000) - Journal of the Operational Research Society - cites: 211
• Performance implications of deploying marketing analytics (2012) - International Journal of Research in Marketing - cites: 199
• Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment (1981) - Management Science - cites: 186
• A Three-Stage Model of Industrial Trade Show Performance (1995) - Marketing Science - cites: 182
• New Industrial Product Performance: The Effects of Market Characteristics and Strategy* (1985) - Journal of Product Innovation Management - cites: 180
• Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products (1979) - Management Science - cites: 169
• An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry (1984) - Journal of Marketing Research - cites: 163
• Handbook of Business-to-Business Marketing (2012) - Edward Elgar Publishing eBooks - cites: 159
• Bridging the Academic–Practitioner Divide in Marketing Decision Models (2011) - Journal of Marketing - cites: 158
• The Emergence of Dominant Designs (2006) - Journal of Marketing - cites: 153
• Assessing Response to Industrial Marketing Strategy (1978) - Journal of Marketing - cites: 148
• A Market Entry Timing Model for New Technologies (1986) - Management Science - cites: 148

Topics

Smeal co-authors

• Arvind Rangaswamy - 5 co-author work(s)