SMEAL WIKI

Should Firms Spend More on Research and Development and Advertising during Recessions?

Raji Srinivasan, Gary L. Lilien, Shrihari Sridhar
Year2011
VenueJournal of Marketing
Typearticle
Citations236
DOI10.1509/jmkg.75.3.49
OpenAlexW2131854742

Topics

Firm Innovation and GrowthRecessionBusiness cycleConsumer spendingLeverage (statistics)Business