Consumer Market Behavior and Pricing

Field	Business, Management and Accounting
Subfield	Marketing
Domain	Social Sciences
OpenAlex	T11161

Smeal faculty

• Aydin Alptekinoglu - score 4.0
• John C. Liechty - score 3.0
• J. Andrew Petersen - score 3.0
• Arvind Rangaswamy - score 3.0
• Saurabh Bansal - score 3.0
• Duncan K. Fong - score 2.0
• Gary L. Lilien - score 2.0
• Hans Baumgartner - score 1.0
• Meg G. Meloy - score 1.0
• Stefan Wuyts - score 1.0
• Karl A. Muller - score 1.0
• Chad Marzen - score 1.0
• Wael Jabr - score 1.0
• Brent B. Moritz - score 1.0
• Jason Bell - score 1.0

Papers

• Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000) - cites 976
• Modeling Online Browsing and Path Analysis Using Clickstream Data (2004) - cites 564
• On the use of structural equation models for marketing modeling (2000) - cites 446
• Opportunities and challenges in multichannel marketing: An introduction to the special issue (2005) - cites 421
• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 210
• Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment (2014) - cites 170
• Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products (1979) - cites 169
• Bridging the Academic–Practitioner Divide in Marketing Decision Models (2011) - cites 158
• The Exponomial Choice Model: A New Alternative for Assortment and Price Optimization (2016) - cites 127
• A Fuzzy Set Model of Search and Consideration with an Application to an Online Market (2003) - cites 108
• Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis (2005) - cites 87
• Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids (2008) - cites 78
• Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance? (2020) - cites 74
• United We Stand: The Impact of Buying Groups on Retailer Productivity (2015) - cites 34
• Product Return Episodes in Retailing (2019) - cites 30
• Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value (2023) - cites 15
• A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research (2007) - cites 15
• Customized Dynamic Pricing When Customers Develop a Habit or Satiation (2023) - cites 12
• Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning (2021) - cites 10
• An Examination of the Voluntary Recognition of Acquired Brand Names in the United Kingdom (1998) - cites 9
• Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning (2016) - cites 6
• The Exponomial Choice Model (2013) - cites 4
• Managing product returns in retailing (2018) - cites 3
• Viewing the Package Half Full: Proposed Legislation to Reduce Environmental Harm from Shrinkflation and Nonfunctional Slack-Fill (2023) - cites 0
• Identifying the Picky Shopper (2018) - cites 0
• No Silver Bullet: Cross-Media Complementarity (2021) - cites 0
• Comment on 'News-vendor Demand Chasing Revisited' (2019) - cites 0