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Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Arnaud De Bruyn, John Liechty, K.R.E. Huizingh, Gary L. Lilien
Year2008
VenueMarketing Science
Typearticle
Citations78
DOI10.1287/mksc.1070.0306
OpenAlexW1978971999

Topics

Consumer Market Behavior and PricingConjoint analysisComputer sciencePreferenceDecision treeProduct (mathematics)