John C. Liechty

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/jcl12
OpenAlex	A5054082175
Works (OpenAlex)	75
Citations	3381
h-index	22
Match confidence	high

Top works

• Modeling Online Browsing and Path Analysis Using Clickstream Data (2004) - Marketing Science - cites: 564
• Portfolio selection with higher moments (2010) - Quantitative Finance - cites: 423
• Incentive-Aligned Conjoint Analysis (2005) - Journal of Marketing Research - cites: 333
• Handbook on Systemic Risk (2013) - Cambridge University Press eBooks - cites: 263
• Portfolio Selection with Higher Moments (2004) - SSRN Electronic Journal - cites: 194
• Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service (2001) - Journal of Marketing Research - cites: 193
• Beyond conjoint analysis: Advances in preference measurement (2008) - Marketing Letters - cites: 142
• Global and Local Covert Visual Attention: Evidence From A Bayesian Hidden Markov Model (2003) - Psychometrika - cites: 132
• Bayesian correlation estimation (2004) - Biometrika - cites: 111
• Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis (2005) - Marketing Science - cites: 87
• Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids (2008) - Marketing Science - cites: 78
• Attention switching during scene perception: How goals influence the time course of eye movements across advertisements. (2008) - Journal of Experimental Psychology Applied - cites: 54
• Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector (2008) - International Journal of Research in Marketing - cites: 50
• Automated Factor Slice Sampling (2013) - Journal of Computational and Graphical Statistics - cites: 50
• BAYES VS. RESAMPLING: A REMATCH ∗ (2008) - - cites: 39
• Parallel multivariate slice sampling (2010) - Statistics and Computing - cites: 37
• Markov chain Monte Carlo methods for switching diffusion models (2001) - Biometrika - cites: 33
• Closed-Form Asymptotics and Numerical Approximations of 1D Parabolic Equations with Applications to Option Pricing (2011) - SIAM Journal on Financial Mathematics - cites: 32
• Evolutionary Preference/Utility Functions: A Dynamic Perspective (2005) - Psychometrika - cites: 28
• Have it your way (2007) - - cites: 23
• Modeling Category Viewership of Web Users with Multivariate Count Models (2018) - Research Showcase @ Carnegie Mellon University (Carnegie Mellon University) - cites: 22
• Perspectives on Bayesian Methods and Big Data (2014) - Customer Needs and Solutions - cites: 22
• A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity (2008) - Psychometrika - cites: 19
• The Shadow Prior (2009) - Journal of Computational and Graphical Statistics - cites: 18
• Attribute-Level Heterogeneity (2014) - Management Science - cites: 17

Topics

Smeal co-authors

• Duncan K. Fong - 2 co-author work(s)
• Jennifer Chang Coupland - 1 co-author work(s)