SMEAL WIKI

Modeling Online Browsing and Path Analysis Using Clickstream Data

Alan L. Montgomery, Shibo Li, Kannan Srinivasan, John Liechty
Year2004
VenueMarketing Science
Typearticle
Citations564
DOI10.1287/mksc.1040.0073
OpenAlexW2125441033

Topics

Consumer Market Behavior and PricingClickstreamComputer sciencePath (computing)Multinomial probitProbit