SMEAL WIKI

Beyond conjoint analysis: Advances in preference measurement

Oded Netzer, Olivier Toubia, Eric T. Bradlow, Ely Dahan, Theodoros Evgeniou, Fred M. Feinberg, Elea McDonnell Feit, Sam K. Hui, Joseph Johnson, John Liechty, James B. Orlin, Vithala R. Rao
Year2008
VenueMarketing Letters
Typearticle
Citations142
DOI10.1007/s11002-008-9046-1
OpenAlexW2106190758

Topics

Economic and Environmental ValuationPreferenceConjoint analysisArgument (complex analysis)Computer scienceTask (project management)