Conjoint analysis

Field
Subfield
Domain
OpenAlex	C2778054375

Smeal faculty

• John C. Liechty - score 3.8
• Duncan K. Fong - score 1.3
• Jennifer Chang Coupland - score 0.6

Papers

• Incentive-Aligned Conjoint Analysis (2005) - cites 333
• Beyond conjoint analysis: Advances in preference measurement (2008) - cites 142
• Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis (2005) - cites 87
• Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids (2008) - cites 78
• Evolutionary Preference/Utility Functions: A Dynamic Perspective (2005) - cites 28