SMEAL WIKI

Incentive-Aligned Conjoint Analysis

Min Ding, Rajdeep Grewal, John Liechty
Year2005
VenueJournal of Marketing Research
Typearticle
Citations333
DOI10.1509/jmkr.42.1.67.56890
OpenAlexW2125037695

Topics

Economic and Environmental ValuationIncentiveConjoint analysisPreferenceContext (archaeology)Sample (material)