Preference

Field
Subfield
Domain
OpenAlex	C2781249084

Smeal faculty

• John C. Liechty - score 2.8
• Duncan K. Fong - score 1.5
• Jennifer Chang Coupland - score 1.4
• Meg G. Meloy - score 1.3
• Johanna Amaya - score 0.6
• Karen Page Winterich - score 0.6
• Hans Baumgartner - score 0.6
• Chloe Tergiman - score 0.6
• Sara Loughran Dommer - score 0.6
• Courtney Szocs - score 0.5
• Arnold F. Shapiro - score 0.5

Papers

• Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013) - cites 989
• Incentive-Aligned Conjoint Analysis (2005) - cites 333
• Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments (1997) - cites 265
• Beyond conjoint analysis: Advances in preference measurement (2008) - cites 142
• Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids (2008) - cites 78
• Fuzzy logic modifications of the Analytic Hierarchy Process (2017) - cites 63
• When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods (2021) - cites 41
• Evolutionary Preference/Utility Functions: A Dynamic Perspective (2005) - cites 28
• Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand? (2007) - cites 21
• Ownership dynamics within founder teams: The role of external financing (2019) - cites 18
• The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products (2019) - cites 5
• Choosing an Inferior Alternative (2006) - cites 4
• Modelling indifference in binary SP choice experiments (2007) - cites 1
• Evolutionary Preference/Utility Functions: A Dynamic Perspective (2005) - cites 1
• The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference (2017) - cites 0