Duncan K. Fong

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/i2v
OpenAlex	A5038334511
Works (OpenAlex)	71
Citations	768
h-index	15
Match confidence	high

Top works

• Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis (2005) - Marketing Science - cites: 87
• A Two-Stage Bayesian Model Selection Strategy for Supersaturated Designs (2002) - Technometrics - cites: 84
• Lot streaming in multistage production systems (2000) - International Journal of Production Economics - cites: 48
• Managing Trade-in Programs Based on Product Characteristics and Customer Heterogeneity in Business-to-Business Markets (2010) - Manufacturing & Service Operations Management - cites: 48
• Analysis of a dual sourcing inventory model with normal unit demand and Erlang mixture lead times (2000) - European Journal of Operational Research - cites: 46
• Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection (2012) - Journal of Marketing Research - cites: 41
• A Bayesian multidimensional scaling procedure for the spatial analysis of revealed choice data (1998) - Journal of Econometrics - cites: 35
• Evolutionary Preference/Utility Functions: A Dynamic Perspective (2005) - Psychometrika - cites: 28
• Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand? (2007) - Marketing Science - cites: 21
• Estimating Moments of the Effective Lead Time for a Stock Control Model with Independent Normal Lead Times (1993) - Journal of the Operational Research Society - cites: 18
• Revisiting customer value analysis in a heterogeneous market (2010) - Journal of Modelling in Management - cites: 18
• Analyzing Ultimatum Bargaining: A Bayesian Approach to the Comparison of Two Potency Curves Under Shape Constraints (1997) - Journal of Business and Economic Statistics - cites: 17
• A Bayesian Multinomial Probit Model for The Analysis of Panel Choice Data (2014) - Psychometrika - cites: 16
• A Bayesian approach to the spatial representation of market structure from consumer choice data (1998) - European Journal of Operational Research - cites: 16
• A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research (2007) - Quantitative Marketing and Economics - cites: 15
• A Note on Exact Moment Computation for Normal Lead Times in the Two-Supplier Case (1992) - Journal of the Operational Research Society - cites: 15
• A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data (2010) - Journal of the American Statistical Association - cites: 14
• Bayesian multidimensional scaling procedure with variable selection (2018) - Computational Statistics & Data Analysis - cites: 14
• A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis (2004) - Psychometrika - cites: 12
• Ranking and Estimation of Related Means in the Presence of a Covariate—A Bayesian Approach (1992) - Journal of the American Statistical Association - cites: 11
• Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality (2013) - Journal of Marketing Research - cites: 11
• Efficiency in shortage reduction when using a more expensive common component (2003) - Computers & Operations Research - cites: 11
• Complexity Reduction of a House of Quality Chart Using Correspondence Analysis (1998) - Quality Management Journal - cites: 10
• Bayes Factors with an Application to Experimental Economics (2003) - Experimental Economics - cites: 10
• RANKING, ESTIMATION AND HYPOTHESIS TESTING IN UNBALANCED TWO-WAY ADDITIVE MODELS - A BAYESIAN APPROACH (1993) - Statistics & Risk Modeling - cites: 9

Topics

Smeal co-authors

• John C. Liechty - 2 co-author work(s)
• Jennifer Chang Coupland - 1 co-author work(s)