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Revisiting customer value analysis in a heterogeneous market

Wayne S. DeSarbo, Peter Ebbes, Duncan Κ. H. Fong, Charles C. Snow
Year2010
VenueJournal of Modelling in Management
Typearticle
Citations18
DOI10.1108/17465661011026130
OpenAlexW2119653916

Topics

Customer Service Quality and LoyaltyAggregate (composite)Quality (philosophy)Market segmentationBayesian probabilityValue (mathematics)