Market segmentation

Field
Subfield
Domain
OpenAlex	C125308379

Smeal faculty

• Duncan K. Fong - score 1.9
• Karen Page Winterich - score 0.6
• Nathaniel D. Bastian - score 0.6
• Lorna Eileen Hardin - score 0.5

Papers

• Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐ versus discount‐based promotions (2015) - cites 70
• Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection (2012) - cites 41
• Healthcare market segmentation and data mining: A systematic review (2018) - cites 25
• Revisiting customer value analysis in a heterogeneous market (2010) - cites 18
• Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality (2013) - cites 11
• The antecedents and market impact of changes in segment disclosure : two essays (2009) - cites 5