SMEAL WIKI

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection

Sung‐Hoon Kim, Duncan Κ. H. Fong, Wayne S. DeSarbo
Year2012
VenueJournal of Marketing Research
Typearticle
Citations41
DOI10.1509/jmr.10.0395
OpenAlexW2026850083

Topics

Bayesian Methods and Mixture ModelsMarket segmentationSegmentationBayesian probabilityComputer scienceFeature selection