SMEAL WIKI

Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

Sung‐Hoon Kim, Simon J. Blanchard, Wayne S. DeSarbo, Duncan Κ. H. Fong
Year2013
VenueJournal of Marketing Research
Typearticle
Citations11
DOI10.1509/jmr.13.0056
OpenAlexW1964776273

Topics

Customer Service Quality and LoyaltyMulticollinearityComputer scienceMarket segmentationContext (archaeology)Bayesian probability