SMEAL WIKI

Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐ versus discount‐based promotions

Karen Page Winterich, Robert E. Carter, Michael J. Barone, Ramkumar Janakiraman, Ram Bezawada
Year2015
VenueJournal of Consumer Psychology
Typearticle
Citations70
DOI10.1016/j.jcps.2014.12.006
OpenAlexW2148552466

Topics

Economic and Environmental ValuationDonationResidenceMarketingMarket segmentationPromotion (chess)