SMEAL WIKI

Healthcare market segmentation and data mining: A systematic review

Eric R. Swenson, Nathaniel D. Bastian, Harriet Black Nembhard
Year2018
VenueHealth Marketing Quarterly
Typereview
Citations25
DOI10.1080/07359683.2018.1514734
OpenAlexW2900732843

Topics

Customer churn and segmentationHealth careLeverage (statistics)Cluster analysisHealthcare deliveryMarket segmentation