Customer churn and segmentation

Field	Business, Management and Accounting
Subfield	Marketing
Domain	Social Sciences
OpenAlex	T12384

Smeal faculty

• J. Andrew Petersen - score 4.0
• Nathaniel D. Bastian - score 1.0
• Keran Zhao - score 1.0

Papers

• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 248
• Driving Profitability by Encouraging Customer Referrals: Who, When, and How (2010) - cites 123
• Can product returns make you money (2010) - cites 62
• Statistical Methods in Customer Relationship Management (2012) - cites 25
• Healthcare market segmentation and data mining: A systematic review (2018) - cites 25
• Navigating Product Diversification in Live Streaming E-commerce: Evidence from Douyin Platform (2025) - cites 1