J. Andrew Petersen
Marketing - Faculty
Prototype page. OpenAlex match is heuristic - flag errors to Jason.
Top works
- Domo Arigato Mr. Roboto (2016) - Journal of Service Research - cites: 1219
- Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - Journal of Marketing - cites: 248
- Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - Journal of Marketing - cites: 210
- Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment (2014) - Journal of Marketing Research - cites: 170
- Driving Profitability by Encouraging Customer Referrals: Who, When, and How (2010) - Journal of Marketing - cites: 169
- Forward-Looking Focus (2006) - Journal of Service Research - cites: 164
- Choosing the Right Metrics to Maximize Profitability and Shareholder Value (2009) - Journal of Retailing - cites: 157
- Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture (2014) - Journal of Marketing - cites: 138
- Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence (2005) - Journal of the Academy of Marketing Science - cites: 136
- Driving Profitability by Encouraging Customer Referrals: Who, When, and How (2010) - Journal of Marketing - cites: 123
- Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance? (2020) - Journal of Retailing - cites: 74
- Can product returns make you money (2010) - MIT Sloan management review - cites: 62
- Defining, Measuring, and Managing Business Reference Value (2012) - Journal of Marketing - cites: 60
- Reversing the Logic: The Path to Profitability through Relationship Marketing (2009) - Journal of Interactive Marketing - cites: 59
- Developing Donor Relationships: The Role of the Breadth of Giving (2015) - Journal of Marketing - cites: 56
- Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability (2017) - Journal of the Academy of Marketing Science - cites: 53
- Managing Product Returns Within the Customer Value Framework (2017) - - cites: 39
- When time is sales: the impact of sales manager time allocation decisions on sales team performance (2020) - Journal of Personal Selling and Sales Management - cites: 32
- Customer-based execution strategy in a global digital economy (2021) - International Journal of Research in Marketing - cites: 30
- If I can do it, so can you! Peer effects on perseverance (2018) - Journal of Economic Behavior & Organization - cites: 26
- Statistical Methods in Customer Relationship Management (2012) - - cites: 25
- Measuring and Managing Customer Engagement Value Through the Customer Journey (2017) - - cites: 25
- Customer behavior across competitive loyalty programs (2023) - Journal of the Academy of Marketing Science - cites: 14
- MAXIMIZING ROI or Profitability (2004) - Journal of Marketing Research - cites: 7
- Leveraging stakeholder networks with outside-in marketing (2020) - Industrial Marketing Management - cites: 7
Topics