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Customer lifetime value
OpenAlex concept - C130721881
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OpenAlex
C130721881
Smeal faculty
J. Andrew Petersen
- score 3.8
Wael Jabr
- score 0.6
Papers
Are Product Returns a Necessary Evil? Antecedents and Consequences
(2009)
- cites 248
Are Product Returns a Necessary Evil? Antecedents and Consequences
(2009)
- cites 210
Driving Profitability by Encouraging Customer Referrals: Who, When, and How
(2010)
- cites 169
Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence
(2005)
- cites 136
Driving Profitability by Encouraging Customer Referrals: Who, When, and How
(2010)
- cites 123
Managing Product Returns Within the Customer Value Framework
(2017)
- cites 39
Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value
(2023)
- cites 15