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Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value

Wael Jabr, Abhijeet Ghoshal, Yichen Cheng, Paul A. Pavlou
Year2023
VenueJournal of Management Information Systems
Typearticle
Citations15
DOI10.1080/07421222.2023.2196778
OpenAlexW4381052385

Topics

Consumer Market Behavior and PricingClickstreamLeverage (statistics)PurchasingCustomer lifetime valueComputer science