SMEAL WIKI

Managing Product Returns Within the Customer Value Framework

Alec Minnema, Tammo H.A. Bijmolt, J. Andrew Petersen, Jeffrey D. Shulman
Year2017
Venue
Typebook-chapter
Citations39
DOI10.1007/978-3-319-61985-9_5
OpenAlexW2753556691

Topics

Customer Service Quality and LoyaltyCustomer lifetime valueCustomer retentionBusinessProduct (mathematics)Marketing