Customer retention

Field
Subfield
Domain
OpenAlex	C101276457

Smeal faculty

• J. Andrew Petersen - score 3.2
• Stefan Wuyts - score 1.3

Papers

• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 248
• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 210
• Outsourcing customer support: The role of provider customer focus (2014) - cites 63
• Reversing the Logic: The Path to Profitability through Relationship Marketing (2009) - cites 59
• Managing Product Returns Within the Customer Value Framework (2017) - cites 39
• The performance implications of outsourcing customer support to service providers in emerging versus established economies (2014) - cites 32
• Measuring and Managing Customer Engagement Value Through the Customer Journey (2017) - cites 25