SMEAL WIKI

Reversing the Logic: The Path to Profitability through Relationship Marketing

V. Kumar, Ilaria Dalla Pozza, J. Andrew Petersen, Denish Shah
Year2009
VenueJournal of Interactive Marketing
Typearticle
Citations59
DOI10.1016/j.intmar.2009.02.003
OpenAlexW1975515251

Topics

Customer Service Quality and LoyaltyProfitability indexMarketingBusinessCustomer profitabilityCustomer retention