Customer profitability

Field
Subfield
Domain
OpenAlex	C53878828

Smeal faculty

• J. Andrew Petersen - score 2.7

Papers

• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 248
• Are Product Returns a Necessary Evil? Antecedents and Consequences (2009) - cites 210
• Reversing the Logic: The Path to Profitability through Relationship Marketing (2009) - cites 59
• Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability (2017) - cites 53