SMEAL WIKI

Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability

J. Andrew Petersen, V. Kumar, Yolanda Polo, F. Javier Sesé
Year2017
VenueJournal of the Academy of Marketing Science
Typearticle
Citations53
DOI10.1007/s11747-017-0554-5
OpenAlexW2736135001

Topics

Customer Service Quality and LoyaltyProfitability indexCustomer profitabilityBusinessMarketingLoyalty business model