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Loyalty business model
OpenAlex concept - C146897074
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OpenAlex
C146897074
Smeal faculty
J. Andrew Petersen
- score 1.3
Arvind Rangaswamy
- score 0.7
Papers
Customer satisfaction and loyalty in online and offline environments
(2003)
- cites 1552
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
(2017)
- cites 53
Customer behavior across competitive loyalty programs
(2023)
- cites 14