Loyalty business model

Field
Subfield
Domain
OpenAlex	C146897074

Smeal faculty

• J. Andrew Petersen - score 1.3
• Arvind Rangaswamy - score 0.7

Papers

• Customer satisfaction and loyalty in online and offline environments (2003) - cites 1552
• Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability (2017) - cites 53
• Customer behavior across competitive loyalty programs (2023) - cites 14