Arvind Rangaswamy

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/axr15
OpenAlex	A5012001364
Works (OpenAlex)	104
Citations	9489
h-index	34
Match confidence	high

Top works

• Customer satisfaction and loyalty in online and offline environments (2003) - International Journal of Research in Marketing - cites: 1552
• The Impact of New Media on Customer Relationships (2010) - Journal of Service Research - cites: 1395
• Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000) - International Journal of Research in Marketing - cites: 976
• Technological Opportunism and Radical Technology Adoption: An Application to E-Business (2002) - Journal of Marketing - cites: 625
• Customerization: The next revolution in mass customization (2001) - Journal of Interactive Marketing - cites: 525
• Opportunities and challenges in multichannel marketing: An introduction to the special issue (2005) - Journal of Interactive Marketing - cites: 421
• Brand equity and the extendibility of brand names (1993) - International Journal of Research in Marketing - cites: 362
• The Role of Marketing in Digital Business Platforms (2020) - Journal of Interactive Marketing - cites: 293
• Turning adversity into advantage: Does proactive marketing during a recession pay off? (2005) - International Journal of Research in Marketing - cites: 264
• First in, First out? The Effects of Network Externalities on Pioneer Survival (2003) - Journal of Marketing - cites: 250
• Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2000) - Journal of the Operational Research Society - cites: 211
• Using Computers to Realize Joint Gains in Negotiations: Toward an “Electronic Bargaining Table” (1997) - Management Science - cites: 207
• Performance implications of deploying marketing analytics (2012) - International Journal of Research in Marketing - cites: 199
• A Simulated Annealing Methodology for Clusterwise Linear Regression (1989) - Psychometrika - cites: 154
• How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations (2008) - Information Systems Research - cites: 116
• DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception (2004) - Information Systems Research - cites: 115
• A Fuzzy Set Model of Search and Consideration with an Application to an Online Market (2003) - Marketing Science - cites: 108
• Software Tools for New Product Development (1997) - Journal of Marketing Research - cites: 100
• Developing Marketing Expert Systems: An Application to International Negotiations (1989) - Journal of Marketing - cites: 97
• A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers (2009) - Journal of Interactive Marketing - cites: 94
• A Knowledge-Based System for Advertising Design (1990) - Marketing Science - cites: 80
• The Emergence of Dominant Designs (2006) - Journal of Marketing - cites: 79
• Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context (1986) - Journal of Marketing Research - cites: 78
• An Integrated Model-Based Approach for Sales Force Structuring (1990) - Marketing Science - cites: 72
• Principles of Marketing Engineering (2007) - - cites: 71

Topics

Smeal co-authors

• Gary L. Lilien - 5 co-author work(s)