SMEAL WIKI

Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu
Year2000
VenueInternational Journal of Research in Marketing
Typearticle
Citations976
DOI10.1016/s0167-8116(00)00005-7
OpenAlexW2057516773

Topics

Consumer Market Behavior and PricingAdvertisingProduct (mathematics)MarketingPromotion (chess)Business