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OpenAlex concept - C112698675
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OpenAlex
C112698675
Smeal faculty
Marvin E. Goldberg
- score 8.2
Courtney Szocs
- score 3.2
Sara Loughran Dommer
- score 2.4
Karen Page Winterich
- score 2.2
Chenhui Guo
- score 2.1
Sotires Pagiavlas
- score 1.0
Keran Zhao
- score 1.0
Ralph A. Oliva
- score 0.9
Meg G. Meloy
- score 0.8
Arvind Rangaswamy
- score 0.7
Jason Bell
- score 0.7
Jennifer Chang Coupland
- score 0.7
Brian Lee
- score 0.6
Johanna H. Slot
- score 0.4
Stefan Wuyts
- score 0.4
Henock Louis
- score 0.4
Johanna Amaya
- score 0.4
Aydin Alptekinoglu
- score 0.4
Saurabh Bansal
- score 0.3
Yuting Yuan
- score 0.3
Chris J. Muscarella
- score 0.3
Hans Baumgartner
- score 0.2
Papers
Assessing Measurement Invariance in Cross‐National Consumer Research
(1998)
- cites 4683
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes
(2000)
- cites 976
Happy and Sad TV Programs: How They Affect Reactions to Commercials
(1987)
- cites 506
What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes
(2003)
- cites 470
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
(1990)
- cites 440
Social Networks and Marketing
(2007)
- cites 281
Behavioral Evidence of the Effects of Televised Food Messages on Children
(1982)
- cites 264
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
(1988)
- cites 264
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
(1978)
- cites 210
Knowing What It Makes: How Product Transformation Salience Increases Recycling
(2019)
- cites 193
Shining Light on Atmospherics: How Ambient Light Influences Food Choices
(2016)
- cites 183
Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries
(2005)
- cites 167
When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements
(2018)
- cites 159
Some Unintended Consequences of TV Advertising to Children
(1978)
- cites 157
Children's Responses to Repetitive Television Commercials
(1980)
- cites 111
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
(1990)
- cites 103
Children's Reactions to Television Advertising: An Experimental Approach
(1974)
- cites 87
Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry
(2021)
- cites 85
Do larger pictorial health warnings diminish the need for plain packaging of cigarettes?
(2012)
- cites 84
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
(1990)
- cites 70
Spillover effects of ingredient branded strategies on brand choice: A field study
(2011)
- cites 70
Music and Information in Commercials: Their Effects with an Elderly Sample
(1991)
- cites 66
Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness
(2018)
- cites 54
The Impact of Television Advertising on Children from Low Income Families
(1977)
- cites 52
Voluntary Disclosure to Influence Investor Reactions to Merger Announcements: An Examination of Conference Calls
(2010)
- cites 43
Caffeine’s Effects on Consumer Spending
(2022)
- cites 26
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign
(2021)
- cites 23
Impact of Online Word of Mouth on Channel Disintermediation for Information Goods
(2018)
- cites 21
Do logo redesigns help or hurt your brand? The role of brand commitment
(2010)
- cites 17
Multiplex social influence in a freemium context: Evidence from online social games
(2021)
- cites 11