Advertising

Field
Subfield
Domain
OpenAlex	C112698675

Smeal faculty

• Marvin E. Goldberg - score 8.2
• Courtney Szocs - score 3.2
• Sara Loughran Dommer - score 2.4
• Karen Page Winterich - score 2.2
• Chenhui Guo - score 2.1
• Sotires Pagiavlas - score 1.0
• Keran Zhao - score 1.0
• Ralph A. Oliva - score 0.9
• Meg G. Meloy - score 0.8
• Arvind Rangaswamy - score 0.7
• Jason Bell - score 0.7
• Jennifer Chang Coupland - score 0.7
• Brian Lee - score 0.6
• Johanna H. Slot - score 0.4
• Stefan Wuyts - score 0.4
• Henock Louis - score 0.4
• Johanna Amaya - score 0.4
• Aydin Alptekinoglu - score 0.4
• Saurabh Bansal - score 0.3
• Yuting Yuan - score 0.3
• Chris J. Muscarella - score 0.3
• Hans Baumgartner - score 0.2

Papers

• Assessing Measurement Invariance in Cross‐National Consumer Research (1998) - cites 4683
• Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000) - cites 976
• Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987) - cites 506
• What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes (2003) - cites 470
• The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness (1990) - cites 440
• Social Networks and Marketing (2007) - cites 281
• Behavioral Evidence of the Effects of Televised Food Messages on Children (1982) - cites 264
• Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach (1988) - cites 264
• TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences? (1978) - cites 210
• Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019) - cites 193
• Shining Light on Atmospherics: How Ambient Light Influences Food Choices (2016) - cites 183
• Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries (2005) - cites 167
• When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements (2018) - cites 159
• Some Unintended Consequences of TV Advertising to Children (1978) - cites 157
• Children's Responses to Repetitive Television Commercials (1980) - cites 111
• A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children (1990) - cites 103
• Children's Reactions to Television Advertising: An Experimental Approach (1974) - cites 87
• Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry (2021) - cites 85
• Do larger pictorial health warnings diminish the need for plain packaging of cigarettes? (2012) - cites 84
• A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children (1990) - cites 70
• Spillover effects of ingredient branded strategies on brand choice: A field study (2011) - cites 70
• Music and Information in Commercials: Their Effects with an Elderly Sample (1991) - cites 66
• Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness (2018) - cites 54
• The Impact of Television Advertising on Children from Low Income Families (1977) - cites 52
• Voluntary Disclosure to Influence Investor Reactions to Merger Announcements: An Examination of Conference Calls (2010) - cites 43
• Caffeine’s Effects on Consumer Spending (2022) - cites 26
• Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign (2021) - cites 23
• Impact of Online Word of Mouth on Channel Disintermediation for Information Goods (2018) - cites 21
• Do logo redesigns help or hurt your brand? The role of brand commitment (2010) - cites 17
• Multiplex social influence in a freemium context: Evidence from online social games (2021) - cites 11