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Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

Yen-Yao Wang, Chenhui Guo, Anjana Susarla, V. Sambamurthy
Year2021
VenueInformation Systems Research
Typearticle
Citations85
DOI10.1287/isre.2020.0984
OpenAlexW3139163119

Topics

Digital Marketing and Social MediaSocial mediaOnline and offlineBusinessAdvertisingUser-generated content