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OpenAlex concept - C2780102126
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OpenAlex
C2780102126
Smeal faculty
Chenhui Guo
- score 1.5
Arvind Rangaswamy
- score 1.1
Papers
Customer satisfaction and loyalty in online and offline environments
(2003)
- cites 1552
Opportunities and challenges in multichannel marketing: An introduction to the special issue
(2005)
- cites 421
Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry
(2021)
- cites 85
Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry
(2017)
- cites 8