Online and offline

Field
Subfield
Domain
OpenAlex	C2780102126

Smeal faculty

• Chenhui Guo - score 1.5
• Arvind Rangaswamy - score 1.1

Papers

• Customer satisfaction and loyalty in online and offline environments (2003) - cites 1552
• Opportunities and challenges in multichannel marketing: An introduction to the special issue (2005) - cites 421
• Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry (2021) - cites 85
• Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry (2017) - cites 8