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Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

Yen-Yao Wang, Chenhui Guo, Anjana Susarla, V. Sambamurthy
Year2017
VenueSSRN Electronic Journal
Typearticle
Citations8
DOI10.2139/ssrn.3094789
OpenAlexW2903185626

Topics

Digital Marketing and Social MediaOnline and offlineSocial mediaAutomotive industryAdvertisingBusiness