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Opportunities and challenges in multichannel marketing: An introduction to the special issue

Arvind Rangaswamy, Gerrit van Bruggen
Year2005
VenueJournal of Interactive Marketing
Typearticle
Citations421
DOI10.1002/dir.20037
OpenAlexW1995852456

Topics

Consumer Market Behavior and PricingChannel (broadcasting)BusinessMarketingProcess (computing)Online and offline