Channel (broadcasting)

Field
Subfield
Domain
OpenAlex	C127162648

Smeal faculty

• Stefan M. Lewellen - score 1.1
• Aydin Alptekinoglu - score 0.8
• Arvind Rangaswamy - score 0.7
• Jason Bell - score 0.5
• David A. Cather - score 0.5

Papers

• Opportunities and challenges in multichannel marketing: An introduction to the special issue (2005) - cites 421
• A model for analyzing multi-channel distribution systems (2004) - cites 141
• Conflict and Channel Management in Property-Liability Distribution Systems (1989) - cites 9
• Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising (2024) - cites 1
• The bank entry channel of monetary policy transmission (2020) - cites 0
• The Bank Entry Channel of Monetary Policy Transmission (2020) - cites 0