Jason Bell

Department	Marketing
Position	Faculty
PSU profile	https://directory.smeal.psu.edu/jjb6945
OpenAlex	A5065447058
Works (OpenAlex)	14
Citations	240
h-index	5
Match confidence	high-manual

Top works

• Generative artificial intelligence and evaluating strategic decisions (2024) - Strategic Management Journal - cites: 126
• Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests (2023) - Marketing Science - cites: 73
• Generative Artificial Intelligence and Evaluating Strategic Decisions (2024) - SSRN Electronic Journal - cites: 20
• Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas (2023) - Journal of Marketing - cites: 9
• What's in a Name? The Impact of Artist Names in Image Generative AI Prompts (2023) - SSRN Electronic Journal - cites: 5
• Ethics for AI in Business (2021) - SSRN Electronic Journal - cites: 3
• Phantom Attributes: Unpacking Product Perceptions (2022) - SSRN Electronic Journal - cites: 2
• Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising (2024) - Journal of Marketing - cites: 1
• How to profit from profit sharing (1989) - - cites: 1
• An Investigation into Factors Influencing Foreign Market Entry in Eastern Europe [Chapter 5] (2005) - Research Explorer (The University of Manchester) - cites: 0
• No Silver Bullet: Cross-Media Complementarity (2021) - SSRN Electronic Journal - cites: 0
• Smarter Idea Selection: Turning Idea Overload into Innovation Advantage (2026) - NIM Marketing Intelligence Review - cites: 0
• Regions in Competition and Cooperation: Opportunities for Cross-Border Collaboration in Support of Irish Micro-Enterprises (2009) - Edward Elgar Publishing eBooks - cites: 0
• The effects of competition on choice (2018) - - cites: 0

Topics