SMEAL WIKI

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests

J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller
Year2023
VenueMarketing Science
Typearticle
Citations73
DOI10.1287/mksc.2023.1434
OpenAlexW4366487778

Topics

Open Source Software InnovationsCrowdsourcingIdeationComputer scienceSample (material)Test (biology)