SMEAL WIKI

No Silver Bullet: Cross-Media Complementarity

J. Jason Bell, Felipe Thomaz, Andrew T. Stephen
Year2021
VenueSSRN Electronic Journal
Typearticle
Citations0
DOI10.2139/ssrn.3836621
OpenAlexW3161775827

Topics

Consumer Market Behavior and PricingSilver bulletComplementarity (molecular biology)Computer scienceMaterials scienceBiology