SMEAL WIKI

Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill, Paul D. Bliese
Year2021
VenueJournal of Marketing
Typearticle
Citations23
DOI10.1177/00222429211023016
OpenAlexW3165752036

Topics

Regulation and Compliance StudiesRecallContext (archaeology)Product (mathematics)Compliance (psychology)Advertising