SMEAL WIKI

Spillover effects of ingredient branded strategies on brand choice: A field study

Vanitha Swaminathan, Srinivas K. Reddy, Sara Loughran Dommer
Year2011
VenueMarketing Letters
Typearticle
Citations70
DOI10.1007/s11002-011-9150-5
OpenAlexW1992644900

Topics

Consumer Behavior in Brand Consumption and IdentificationIngredientSpillover effectBusinessBrand equityAdvertising