Ingredient

Field
Subfield
Domain
OpenAlex	C2780589914

Smeal faculty

• Sara Loughran Dommer - score 1.4

Papers

• Spillover effects of ingredient branded strategies on brand choice: A field study (2011) - cites 70
• Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study (2012) - cites 1