SMEAL WIKI

Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study

Vanitha Swaminathan, Srinivas K. Reddy, Sara Loughran Dommer
Year2012
VenueSSRN Electronic Journal
Typearticle
Citations1
DOI10.2139/ssrn.2016825
OpenAlexW3121546207

Topics

Consumer Behavior in Brand Consumption and IdentificationSpillover effectBusinessIngredientBrand equityMarketing