SMEAL WIKI

Sara Loughran Dommer

Marketing - Faculty
DepartmentMarketing
PositionFaculty
PSU profilehttps://directory.smeal.psu.edu/scl147
OpenAlexA5053014041
Works (OpenAlex)35
Citations457
h-index6
Match confidencehigh

Top works

Topics

PsychologyConsumer Behavior in Brand Consumption and IdentificationSocial psychologyIdentity (music)BusinessAdvertisingTokenismFungibilityBelongingnessMarketingSpillover effectIngredientSelf-deceptionDeceptionStereotype (UML)

Smeal co-authors