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Cued-recall asymmetries: the case of brand names and logos
Sara Loughran Dommer
, Jeffrey R. Parker
Year
2023
Venue
Marketing Letters
Type
article
Citations
3
DOI
10.1007/s11002-023-09697-0
OpenAlex
W4386714066
Topics
Child and Animal Learning Development
Logos Bible Software
Cued speech
Converse
Logo (programming language)
Recall