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The Influence of Incidental Tokenism on Attitudes Toward Stereotype-Typifying Products

Iman Paul, Jeffrey R. Parker, Sara Loughran Dommer
Year2017
VenueACR North American Advances
Typearticle
Citations1
DOI(no DOI)
OpenAlexW2789184252

Topics

Consumer Behavior in Brand Consumption and IdentificationTokenismStereotype (UML)PsychologySocial psychologyStereotype threat