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Who Blames But Forgives When Brands Err? Applying Attachment Theory to Explain Consumer Responses to Brand Failures and Recovery Efforts

Sara Loughran Dommer, Vanitha Swaminathan, Zeynep Gürhan‐Canlı
Year2015
VenueACR North American Advances
Typearticle
Citations3
DOI(no DOI)
OpenAlexW2413609349

Topics

Corporate Identity and ReputationAdvertisingBusinessMarketingPsychologyAesthetics