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We Don’T Think You’Re Important: Exploring the Effects of Loyalty Programs on Those Excluded From Benefits

Sara Loughran Dommer, Katherine E. Loveland, Jaehoon Lee
Year2014
VenueACR North American Advances
Typearticle
Citations0
DOI(no DOI)
OpenAlexW2470013576

Topics

Customer Service Quality and LoyaltyLoyaltyPsychologyMarketingAdvertisingSocial psychology