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Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat

Sara Loughran Dommer, Vanitha Swaminathan
Year2012
VenueJournal of Consumer Research
Typearticle
Citations190
DOI10.1086/666737
OpenAlexW2027126866

Topics

Consumer Behavior in Brand Consumption and IdentificationEndowmentIdentity (music)Endowment effectPsychologyPolitical science